11:30 – 11:50 – Lunch & Networking - help us thank our lunch/beverage sponsor: Verndale

11:50 – Announcements, Introductions

12:00 – 1pm – 

Achieving a 360 Degree Customer View with Sitecore 8 by Jill Grozalsky, Strategy Director at Verndale

Jill Grozalsky is an award-winning digital marketer and expert in omni-channel marketing strategies, social media strategy, crisis communications and customer experience management (CXM) platforms. Currently a Strategy Director at Verndale, Jill develops strategic visions and roadmaps focused on helping enterprise clients achieve both near-term results and long-term growth from their digital assets. In addition, Jill oversees the development of digital maturity campaigns that help connect marketing efforts and empower her clients to gain transparency into their user base and deliver tailored, 1-to-1 conversations with users. Prior to joining Verndale, Jill led social media strategy and crisis communications for foreign government agencies and multi-national corporations at Qorvis. Widely recognized for her ability to apply deep analytics to personalized digital engagement, social media, and integrated marketing programs, she is a sought after speaker and writer.

Jill will highlight best practices and real life application for some of the key updates and enhanced capabilities that have been made available within Sitecore.

• Benefits of the new xFile and enhanced analytics – what new data is being pulled in; how it helps with the broader 360 degree view of the customer; how it interacts and reports on offsite channel behavior

• How the new xFile also brings up this theme of interacting with users as humans, not just IP addresses, etc.

• Personalization – how these new xFiles will help companies achieve more strategic personalization even when resources/time/budgets are limited

-Testing – how enhancements to the testing capabilities are continuing to optimize sites and allow marketers to constantly evaluate content

Focus on Audience segmentation – how updates are propelling users up the maturity model by enabling them to identify anonymous users sooner and segment and how to get started with audience segmentation for tailored conversations and marketing

  With Sitecore® Experience Platform™ 8, marketers’ time has finally come. It provides the industry’s first single, fully connected customer experience platform that also integrates with other customer-facing platforms. In doing so, Sitecore 8 creates a single view of the customer in a big data marketing repository, eliminating much of the extraordinary complexity that has been marketers’ biggest constraint. With Sitecore 8, marketers have at their fingertips the complete data, integrated tools, and automation capabilities to engage customers throughout an iterative life cycle—the technology foundation absolutely necessary to win customers for life.

1 – 1:30 –Prizes, wrap up, Future planning