*** UPDATE ***

If you cannot attend in person we will be live streaming this presentation at:
https://www.youtube.com/watch?v=1QhgDunmOIs

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What’s the Deal with Profiles, Personas and Patterns?

Understanding visitors is basic—you’ve got to have this knowledge for any successful marketing strategy. But there can be a lot of confusion around Sitecore Profiles (Personas) and Patterns. Our experts break it down for you, bringing clarity to the relationship between user controlled patterns and actual visitor profiles. They’ll also show you their strategy for using contextual intelligence to refine patterns over time. You’ll learn how to lay the foundation for a mature customer profiling standard. That’s an awesome deal!

Olga Kogan is a Solutions Developer at Hedgehog. With years of programming under her belt she has worked on numerous Sitecore sites. An avid blogger about all things Sitecore, she is active in several women’s technology groups. She’s a huge fan of the hiking, camping, food-infused culture of the northwest and enjoys keeping up with her three boys; four counting her outdoor enthusiast husband. Unable to stay still, Olga is always on a quest to experiment with new technologies, concepts, and practices.

Food and Beverages will be provided by our Sponsors.