AGENDA (EST)

• 1:00 PM – 1:15 PM (Intro)
• 1:15 PM – 2:00 PM (Importance of user research in the Composable DXP world - Vaishali Dialani)
• 2:00 PM – 2:45 PM (Do More of What Matters: Analytics across DXP Platforms - Megan Mueller Jensen)

LOCATION

Virtual Meeting

CONTACT

• Rodrigo Peplau (@SitecoreSinger)

SESSION 1 - Importance of user research in the Composable DXP world (45 mins) - Vaishali Dialani
User research is an integral part of designing the right experience strategy. Learning about your customers through qualitative and quantitative research allows you to build a clear understanding of who they are, what they want and how can they achieve their goals. It is the basic yet powerful foundation that needs to be laid before orchestrating experiences for customers based on their touchpoints with a brand/service. The topic will cover the types of user research, how to identify what works for you and which tools you should implement, and tips on synthesizing information to gather impactful insights and enhance customer experiences.

About the Speaker: Strategy-driven customer experience professional for 7+ years, recognized for creating human-centered design systems for complex digital products and leading marketing initiatives across diverse industries from advertising, education, manufacturing, and fintech. With a collaborative mindset to make a difference, Vaishali loves to understand customer needs, map out across-the-board customer journeys, be the voice of customers, and develop effective operational processes to drive customer adoption and business success. Recognized as a CX Emerging Leader by CXPA in the Middle East and holds the distinction of being ranked among the top 11 CXM Stars 2023 worldwide, she believes in the power of making customer experiences simple and seamless.

SESSION 2 - Do More of What Matters: stitching together analytics and attribution across DXP platforms so you spend more time on the work that matters the most (45 mins) - Megan Mueller Jensen
 

We know analytics matter. Paying attention, watching trends in user behavior, and relying on data over assumptions let us and our clients make smarter strategic decisions at every point in the user journey. But when you have data coming from ten different places it can be overwhelming to aggregate, simplify, and tell a story with all those numbers. Learn how to gather data points across Sitecore DXP products and adjacent platforms like Google Analytics and Salesforce to create an easy-to-understand and easy-to-sell set of dashboards to help your clients make better data-informed decisions and they can spend more time on marketing efforts that make the biggest difference.

About the Speaker: I'm a Senior Solutions Architect at Perficient and a two-time Sitecore Strategy MVP. Insatiably curious, naturally empathetic strategist. User Experience enthusiast. Professional opportunist. SEO geek. Content goddess. Dataphile. Behavioral Economics nerd. Consultant, builder, figure-outer of things. Minnesota girl through and through.