AGENDA (EST)

• 12:00 PM – 12:30 PM (CDP & Personalize for Sitecore XP fanatics - Rodrigo Peplau)
• 12:30 PM – 13:00 PM  (Continuous Market Segmentation using Sitecore CDP - Ahmed Yamany)

LOCATION

Virtual Meeting. 

CONTACT

• Rodrigo Peplau
• rodrigo.peplau@altudo.co

SESSION 1 - CDP & Personalize for Sitecore XP fanatics (30 mins)
If you want to quickly learn the new CDP & Personalize tools, and already know how to create personalized digital experiences in XP with xDB, this session is for you. Appealing to comparisons and concepts from the monolithic world, Developers and Marketers will be gradually exposed to new concepts and practices. Similarities and differences are shown in a familiar way, targeting to break resistance and encourage the audience to embrace the changes.

About the Speaker: Rodrigo Peplau (@SitecoreSinger) is the Head of Altudo Brazil. He works with Sitecore since 2010, and due to community initiatives such as the co-foundation of the Sitecore Usergroup Brazil (SUG-BR), multiple Sitecore modules, and posts, Rodrigo is proudly recognized as a Sitecore Technology MVP since 2016. He is also a 2x Hackathon winner with his team Go Horse. Rodrigo loves to grow Sitecore teams and individuals, with the same dedication and care as he develops precise software solutions.

SESSION 2 - Continuous Market Segmentation using Sitecore CDP (30 mins)
Continuous Experience Optimization is more than a trend, it is becoming an essential strategy for brands to maintain customers delight in fast based digital world. This requires innovative models and elastic marketing practices to be empowered by the right marketing tools to identify and address ever-changing customers expectations. In this session, Ahmed Elyamany doubles down on the agility of Sitecore CDP and Personalize and their ability to address customers unique and custom requirements. Utilizing Sitecore Personalize Experimentation, and segmentation, Ahmed is proposing an incremental Market Segmentation and A/B testing model to enable marketing professionals while addressing this challenge.

About the Speaker: Ahmed Yamany (@AhmedEYamany).