AGENDA (EST)

• 4:00 PM – 4:15 PM (Intro)
• 4:15 PM – 5:00 PM (Implementing a successful optimization program with CDP & Personalize - Tiffany Laster)

LOCATION

Virtual Meeting

CONTACT

• Rodrigo Peplau (@SitecoreSinger - https://www.linkedin.com/in/rodrigopeplau/)
• Jose Neto (@JoseNetoFL - https://www.linkedin.com/in/jose-neto-mvp/)

SESSION - Implementing a successful optimization program with CDP & Personalize (45 mins) - Tiffany Laster
Leveraging the build-measure-learn process to drive a successful optimization program with CDP and Personalize. key takeaways from a previous implementation.
 

About the Speaker: Tiffany is a Sitecore Strategy MVP with 8 years of experience in marketing and 3 years of specialized focus on Sitecore projects. Her areas of expertise are omnichannel content strategy, optimization, SEO and analytics. She provides strategic guidance over technical implementations for global organizations to deliver top-tier customer experiences successfully.