During our good old days, whenever we wanted to personalize experiences in MVC Websites that were based on Sitecore XP Scaled environments, we used to configure the personalization rules in the various components, create profiles and personas to filter out our customer base and play with Campaigns and the engagement value. Everything was already available out of the box and was a part of the same application.
Now, with the Composable DXP, each piece is like a separate building block of the whole Ecosystem, that our customer requires.
As a part of this presentation, we will look at the Basics of Sitecore CDP and Personalize, The Terminologies that we need to know, before we can plunge into the second Advanced level session.

Presenters:

Chirag Khanna: Chirag Khanna, a passionate Sitecore developer. He has been extensively working on Sitecore from past 8 years starting from Sitecore version 8.1. He is also an aspiring blogger and help others actively on Sitecore slack channel. He is currently working as a Technology Lead at Horizontal Digital and have been certified on all the Sitecore domains.

Varun Shringarpure: Varun Shringarpure, a developer by passion and profession, with over 13 years in Sitecore, and 9+ years in Horizontal, he has grown from a Developer to a Senior Technology Lead today. He has been a 4 time Sitecore MVP in the past. He is Certified in Sitecore from 6.2 through Sitecore 10, and in Sitecore Content Hub. He has worked on multiple industry domains, some of which include Auto Industry, Healthcare, Finance, Insurance and Consumer Products. During this tenure, he has been a part of a number of large scale Sitecore Implementations helping the clients achieve Connected Experiences for their businesses. He along with his team, partners with the customer team, and helps making strategic decisions to deliver their business goals. Staying updated with tools, technology and gadgets is his fashion. Apart from being a DIY Hobbyist making IOT devices and small electronic instruments, he is an Avid Gardener.