Join us Thursday, January 21st at 6:00 PM as we host two Sitecore presentations, followed by a short interactive wrap-up activity.

This session will be held online through Zoom. Please RSVP to receive the Meeting ID and Passcode for access.

Virtual Doors will open at 5:45 PM with the first presentation starting at 6:00 PM

*Agenda:*

5:45 to 6:00 PM: Networking and Setup
6:00 to 7:00 PM: Presentation #1 Implementing Workflows in Sitecore (45 mins. + Q&A)
7:00 to 8:00 PM: Presentation #2 Hacking Human Nature: How Behavioral Economics can [and should] inform Marketing Strategy (45 mins. + Q&A)
8:00 to ?:00 PM: Wrap Up activity

*Presentations:*

6:00 – 7:00 PM: Presentation # 1: Implementing Workflows in Sitecore

Workflow is a great way to empower your business to delicately curate the content that goes live on your site. Come to this presentation by Zach Gay (@SitecoreZach) to figure out how to implement one for your client and how to improve upon the process.

7:00 – 8:00 PM: Presentation # 2: Hacking Human Nature: How Behavioral Economics can [and should] inform Marketing Strategy

Megan Mueller Jensen will be walking through several theories of Behavioral Economics and how they can be practically applied to marketing strategies. With a better understanding of why people do the things they do, often making irrational, unexplainable, or unpredictable decisions, we can create experiences that accommodate the human brain and influence behavior.

8:00 - ?:00 PM: Wrap Up
Join us for a post-SUG Jackbox game (Lie Swatter, Guesspionage or Bracketeering, depending on number of players)