Inspired by the events she attended over the years, Yagmur Simsek launched the “Search ‘n Stuff” project in April 2023, believing it could meet the need for a more accessible and inclusive platform. The networking dinners she started for the digital marketing industry in London quickly evolved into an event concept that expanded to include ‘networking drinks’ with ‘quick-fire’ speeches, held in different venues and cities. This growth culminated in the first-ever global conference held in Antalya, Turkey, which attracted over 160 attendees from around the world. Although the “Search ‘n Stuff” project and its event audience are not limited to search marketers, it also features workshops specifically designed for startups, businesses of all sizes, and in-house digital marketing teams.