11:30 – 11:50 – Lunch & Networking - help us thank our lunch/beverage sponsor: Infusion

11:50 – Announcements, Introductions

12:00 – 1pm – 

Sitecore: Thriving in the Era of Personalized Customer Experience by Brandon Elliott from Infusion

Brandon's Bio:

Brandon is a first generation “digital native” who grew up with the latest technology device, game system or computer in his hands. This childhood hobby is what triggered Brandon’s life-long passion for technology and his relentless drive to create, improve, innovate, and transform the way we live, work, and play. Brandon specializes in Information Technology and is a former business owner with 25+ years of hands-on experience including engineering, development, and management; he’s customer centric and results driven with experience working with IT, executive management, and key business personnel to bring business strategy and technology innovation together.

Presentation Details:

Sitecore: Thriving in the Era of Personalized Customer Experience

We live in the era of customer experience.  Consumers expect your brand to be mobile & contextual, on demand, and personal.  Over 95% of customers want brands to actively court them.  IT and Marketing must work together through a connected platform to manage content and deliver on the promise of personalization. 

At this session we will:

Learn how to tailor your experience and gain a 19%+ average conversion lift

Gain a deeper understanding of what matters to modern day shoppers

See how Sitecore harmonizes and integrates consumer touchpoints to create an "ownable" moment

Operationalize your marketing strategy allowing you to focus on real-time customer interactions.

See real-world examples of successful Web implementations, Sharepoint migrations

How to get started with your own Sitecore upgrade

Come see live coding session implementing Sitecore Personalization with some cool new third-party API's I just discovered. Got APIs? Bring 'em, I'll show you how to use 'em.

1 – 1:30 –Prizes, wrap up, Future planning