Description: 

A tale of how to brainstorm, prioritize, and execute testing to drive data-driven decisions to improve engagement and conversions with XM Cloud.

Bio: 

Tiffany is a 2x Sitecore Strategy MVP with 8 years of experience in marketing and 3 years of specialized focus on Sitecore projects. Her areas of expertise are omnichannel content strategy, optimization, SEO and analytics. She provides strategic guidance over technical implementations for global organizations to deliver top-tier customer experiences successfully.