How does the MCP and Sitecore Marketer MCP power Agentic AI in the Enterprise?

Key Takeaways:

• Clear understanding of GenAI vs Copilot vs Agentic AI
• How Sitecore Marketer MCP turns AI into action inside Sitecore
• Why is MCP essential for safe enterprise AI execution
• How custom MCP tools in .NET extend AI beyond Sitecore

Participants will learn how AI moves from suggestion to secure execution

Agenda:

1. Why This Matters Now: The Enterprise Gap
2. AI Concepts Explained
3. MCP Fundamentals
4. Sitecore Marketer MCP
5. Extensibility and Adoption
6. Responsible AI in Practice
7. Q&A

Speaker:

Amitkumar is an 8X Sitecore MVP. He is working as a Solution Architect with Avanade UK. Amit is very active on the Slack community to help out other community members. He shares his knowledge on his blogs at https://www.amitk.net/.