About
BONUS: Get the ebook The Crowdfunding Playbook ($37 value) for FREE when you Pre-Pay for the event!
Crowdfunding sites like Kickstarter and Indiegogo have forever changed the way that startups raise funds to develop and ship their products. A successful crowdfunding campaign is not as simple as signing up and listing your product on one of the platforms. There’s a ton of behind the scenes work and strategy that goes into making a crowdfunding project the success it needs to be in order to get the products manufactured and to the public.
In this presentation you'll discover...
• Kickstarter versus Indiegogo: what platform you should use, whether crowdfunding could be a good option for your business, and how it is a viable model to launch an e-commerce company
• What the popularity algorithm is and why you can't ignore this in your strategy
• Pre campaign launch strategy and generating buzz through bloggers, press, social media, and friends and family... All to get early backers to cover the first 30% in the first three days after launch
• Maintaining momentum once you've hit your first sales wave in the way of cross promotion, referral contests, and stretch goals
• Campaign management, and what comes after crowdfunding!
Khierstyn Ross is an online digital advisor that's helped companies drive over $4M in sales, and specializes in online product launches with Crowdfunding. Recently she advised Toronto based startup Thin Ice on Indiegogo that raised $594,467 USD. She's an avid traveler having lived in London, Melbourne, Vancouver, and South East Asia. You can listen to her interview successful crowdfunding campaigns on her podcast: Crowdfunding Uncut.
• Khierstyn Ross made $16,710 from her first "failed" crowdfunding campaign.
• She learned from her mistakes, rebooted her campaign and raised a whooping $592,467 for Thin Ice: The Very First Weight-Loss Clothing Line!
• Then she consulted for John Lee Dumas and helped him raise $453,803 from 7,063 backers on Kickstarter for The Freedom Journal Kickstarter Campaign!
• And then she helped Black Hops Gold Coast Brewery exceed their goal of raising $10,000 to raise $17,805!
• Now she is working on her 4th crowdfunding campaign and so far she's raised $127,536 for TAPP: The World's First Smart Fingerprint Padlock!
That's a combined total of $1,208,323 raised via crowdfunding in the past 9 months!
Khierstyn also wrote The Crowdfunding Playbook an all new ebook she's selling for $37 but when you pre-pay for the event via Meetup ($10 online / $20 at the door) I'll send you a FREEcopy of the playbook.
Connect with Khirstyn Online:
http://www.entrepreneuruncut.com
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LOCATION: We're at a NEW Location for this event at Spacekraft in Burnaby (4501 Kingsway Street). It is on the corner of Kingsway and Willingdon on the second floor of the Element building (above the Trattoria Restaurant).
PARKING: Is available in the Element building for $2/hr. When you're in the elevator push for Level 2. There's also LOTS of free street parking in the area if you arrive early to drive around the block to find a spot.
TRANSIT: The Element building is just a 5 min walk from Metrotown Skytrain Station!
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About Internet Masterminds:
Internet Masterminds is a weekly Meetup of Internet marketers that get together to discuss Internet marketing related strategies. Events are $10 when you pre-pay online and $20 at the door.
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How We Launched A Startup by Raising $592,467 On Indiegogo, with Khierstyn Ross
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