https://youtu.be/FmlqxwZTiQI

Is ad retargeting campaign part of your marketing toolkit? Are you taking full advantage of your ad retargeting campaign? If the answer is ‘no’, then you don’t want to miss this presentation. 

You will learn how Serge Salager, the CEO of a TSX company used ad retargeting to double the value of his company from $5 to $10 million after taking it private and having negotiated an exit to another TSX company.

You'll also learn how ad retargeting inspired him to launch his new startup: AdLinks, based on Link Retargeting, one of 2016's new growth hack trends.

In this presentation you will discover:

• Context: The TSX company restructuring and go private transaction

• Problem: 50% price increase would lead to customer churn

• Solution: Site retargeting campaign to raise barriers to exit

• Basics: How site retargeting works?

• Advanced: Other ways to use retargeting and other kinds of retargeting

Still unconvinced?

See the 15-mind blowing stats about retargeting by CMO magazine</a>

Serge Salager the former CEO of a Vancouver-based TSX tech company, former marketer at Procter & Gamble and former VC at a $1.5 billion Venture Fund. He's a Harvard MBA and currently running two local start-ups <a href="http://t.sidekickopen32.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XYg7fsZvTMRs8W6cVQRvW1qwhg656dM0wf7hLVzs02?si=6363281720082432&pi=ADA2D5B7-6032-4C3C-BE27-3EAD98E3292F&t=http%3A%2F%2Fwww%2Evisualping%2Eio">Visualping and AdLinks. Also won BIV’s top 40 under 40 award in 2013.

More about our stellar speaker: 

• Former CEO of a Vancouver-based TSX tech company
• Former marketer at Procter & Gamble 
• Former VC at a $1.5 billion Venture Fund 
• Harvard MBA 
• Serial entrepreneur running two local start-ups Visualping and AdLinks 
• BIV’s top 40 under 40 award in 2013 winner

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