On September 27th I will be coming back to Internet Masterminds to talk about my experince at Eben Pagans Guru Traffic Intensive Workshop in LA. The event has been an amazing experience and I'm excited to come back and share what I've learned. The content will be mostly about Advertising, Copywriting and Headlines.

Below is an exert of my notes from Day 1:

Tangibles bias - “We humans are more motivated when others speak to tangibles. Tangibles grab our attention and focus us more than intangibles”

Abstract - We see something, then we make a word out of it. You can have an apple, or you can have the word or picture of an apple. Then we take apples, oranges and bananas and call them fruit. Then we take fruit, meat, vegetables and call it food. The more abstract that we get (language/communication) the less likely it is someone is going to know what you’re talking about and more likely there will be a misunderstanding.

The common denominator is something Tangible.

“If you offer someone an apple, it’s very clear what you’re offering. Someone can take out a dollar, and the exchange is clear.”

“Words themselves are an abstraction - but we need words to explain the tangible thing. Use the words to describe what the other person actually wants.”

In my presentation I will go through a few of the exercises we did at the workshop as well as give you an overview of all the information that was covered.

Hope to see you all there, cheers.
Matt Astifan