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Social Promotions Marketing & Legal 101, with Mike Wei from Strutta.com

About

Promotions have been a staple of every brands marketing mix.  Learn why it's one of the most effective ways of engaging consumers on the web and why it matters.  What types of promotions should you be running and what you need to be aware of from a legal compliance perspective.  Not clear about Facebook promotional guidelines?  You can ask Mike.

In this presentation you will learn:

Common types of promotions What type of promotion is right for you? What you need to be aware of from a legal compliance perspective Tips for a successful promotion Case Studies As Director of Business Development, Mike is responsible for developing and executing Strutta's client acquisition strategy that targets Fortune 500 brands.  His client experiences have included significant global brands and diverse organizations such as Hewlett-Packard, Castrol, PGA Tour, Qatar Airways and Comcast to name a few.

Prior to joining Strutta in 2010, Mike's work at Lamar Advertising led the Canadian Transit division in neck breaking revenue growth in new business development. He was responsible for managing client accounts during the Vancouver 2010 Winter Olympics and he has worked extensively with tourism and travel, communications and consumer goods industry.  When he isn't in the office he's usually looking for the next challenge to check off his "to-do" list.   If Fear Factor were in Canada he would have eaten his way to $50,000.

Strutta is a platform that helps brands connect with consumers through social media promotions on the web.  As the only Canadian  Facebook Preferred Developer Consultant in Canada that specializes in Facebook promotions, Strutta has hosted and supported campaigns for brands such as Crate and Barrel, Johnson & Johnson, Adidas, Vancouver Canucks and Land Rover. 

Check out http://www.strutta.com to learn more about the company and the tools available for running contests. 

 

 

 

Internet Masterminds Group

Come to learn or come to educate, we meet every Monday night to discuss Internet marketing strategies. 

- 1633 West 2nd, Vancouver, B.C.

- Alta Moda Hair (side entrance)

- Between Fir St & Pine St near Granville Island

- 7-9pm every Monday (except Holidays)

- Free parking at back

 

Meetups: $5

Donations are reinvested back to group.

 

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Social Promotions Marketing & Legal 101, with Mike Wei from Strutta.com

Tuesday, February 21, 2012
3:00 AM - 6:00 AM
Registration
17 seats left
Internet M.
Albert G.
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