Are you one of those people who believe that Google+ is a virtual ghost town and is doomed to fail? Or maybe you ignore Google+ because you think it is just a “lame version of Facebook” and your audience is not even there.

Well, it is time to think again!

In the past month Google+ has grown by 27 percent with 343 million active users globally – making it the 2nd largest social media platform.

But more importantly, while in many ways Google+ is a social media platform, it is in fact more about data: Through its various web properties and deep integration with web and social-based apps, Google is creating an interconnected database of users, content and relationships.

The importance to you is that Google is going to use Google+ to influence search results in a big way. “Search Plus Your World”— the function that prioritizes content from your Google+ connections — got started a year ago, but Author Rank could have an even bigger effect on search results. Many speculate that when Author Rank related algorithms are rolled out they could change the search game as we know it and that the change will be “bigger than Panda and Penguin combined.”

Whatever your opinion about Google+ might be, the truth is that as a business owner you cannot ignore it.

Have you been ignoring Google+?

Join the internet masterminds to learn:

How to use Google+  a general overview of features How to optimize your Google+ profile What is Author Rank and how you can prepare for it. How Google+ can help you with your AdWords (PPC) campaigns Google+ pages and Google+ Local
About Michelle Castillo

Michelle is the founder and president of Castillo Media Group, an online marketing and web development company that helps growing, local businesses establish a profitable online presence.

Michelle has a Master’s in Engineering and has lived and worked in Japan, Europe and throughout North America. She has provided complex, million-dollar software development solutions to companies such as Toyota, Nissan, Mazda, BMW, Dell and GM. Michelle’s international experience has led to a deep understanding of how to uncover varying client needs. This, together with her knowledge of today’s web technologies, gives Michelle the ability to provide clients with the best possible online business solutions.

Website: http://www.castillomediagroup.com

Twitter: https://twitter.com/MichelleCasti

Google+: https://plus.google.com/u/0/111100663202998797894/posts

Internet Masterminds Group

Come to learn or come to educate, we meet every Monday night to discuss Internet marketing strategies.

- 1633 West 2nd, Vancouver, B.C.

- Alta Moda Hair (side entrance)- Between Fir St & Pine St near Granville Island

- 7-9pm every Monday (except Holidays)

Parking: [Important]

- Free parking on Granville Island after 7pm (please read parking restrictions)

- Free parking on 1800 Pine Street

- Free parking on 1600 & 1700 block of W 1st Ave

- And there is paid street parking out front

- Please do not park in the back - this parking is for the tenants of the building

Make sure you park legally, the city monitors parking in Vancouver until 10pm.

Meetups: $5

Donations are reinvested back to group.

IMG On LinkedIn

Join now: www.linkedin.com/groups?gid=[masked]

IMG On Facebook

Join now: www.facebook.com/internetmasterminds

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