About
It seems like just yesterday that Rob Green was here at the Internet Masterminds Group sharing his presentation: “A Crash Course in Link-Building for 1st Page Rankings” (note post-event comments) - Well, A LOT has happened with Google since March 26, 2012. So, Rob is back for Link-Building 2.0!
2012 has brought with it the most changes to search engine optimization that we've seen since the beginning of search engines. Google has released 24 major/minor updates since Rob shared his last presentation... 3 of which were so devastating the SEO industry was literally turned upside down!
Because of this, many SEO “gurus” are proclaiming that “SEO is dead” or that “link-building no longer works”... Well, Rob is returning to share how he's getting better ranking results than ever before and how you can replicate his success.
Contrary to popular belief, the sky is NOT falling and SEO is still alive and well... If you adjust your strategies accordingly that is.
Rob's last presentation was the second highest rated presentation in the history of our group and Rob plans to blow that out of the water and become our highest rated speaker! With that kind of promise of over-delivering, you do not want to miss this event!
In this presentation you will learn:
• How link-building has changed in 2012 and how you can adjust your strategy accordingly.
• What kinds of links are working now and which can actually hurt your rankings.
• What “anchor text diversity” is and why you should care.• A step-by-step process for planning and executing your link-building campaign.
Rob Green's Bio:
Rob Green is a marketing consultant and founder of Adversponse Communications, a boutique digital marketing agency based out of Vancouver.

Rob is best known for being able to rank his clients sites on Google and other search engines for insanely competitive search queries in some of the most sought after and profitable industries. His client base includes everything from dentists and plastic surgeons to financial services companies and from e-commerce stores to pubs and restaurants. Rob is a lead generation specialist and his primary arsenal include search engine optimization (SEO), paid web traffic, video marketing and direct mail.
Rob is a whiskey connoisseur and avid student of direct response marketing both past and present. When he is not working, you’re likely to find him at the gym, enjoying a glass of Highland Park or reading a classic marketing text from the likes of John Caples, Gary Halbert or David Ogilvy.
Website: www.adversponse.com
Twitter: www.twitter.com/TheRobGreen
Facebook: www.facebook.com/adversponse
Internet Masterminds Group
Come to learn or come to educate, we meet every Monday night to discuss Internet marketing strategies.
- 1633 West 2nd, Vancouver, B.C.
- Alta Moda Hair (side entrance)- Between Fir St & Pine St near Granville Island
- 7-9pm every Monday (except Holidays)
Parking: [Important]
- Free parking on Granville Island after 7pm (please read parking restrictions)
- Free parking on 1800 Pine Street
- Free parking on 1600 & 1700 block of W 1st Ave
- And there is paid street parking out front
Make sure you park legally, the city monitors parking in Vancouver until 10pm.
Meetups: $5
Donations are reinvested back to group.
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