Just because you build it, doesn’t mean they will come. Fancy websites with expensive graphics and witty content don’t mean a thing unless there’s someone there to read it, love it, and buy into it.

Your website represents a massive sales and public relations resource that should be easy to find -- and compelling enough to encourage purchase.

The question now is “how do you get ranked on Google -- the most popular search engine in the world?” The simple solution: Search engine optimization of your entire site and its content.

The concept of SEO and keyword research forces you to become very specific in terms of your service offerings and what your company does as a whole.

Every touch point on your site becomes ranked in terms of its relevancy to potential visitors. Once you know exactly how to position your site, your SEO tactics become more defined, and Google can more quickly and easily index you for your exact line of business.

Make the most of your online presence with SEO -- and your results will speak for themselves.

In this presentation you will learn:

Increase Your Click-Through Rate: The importance of keywords in title tags and meta descriptions URL cheat sheet: Effective structure and semantics for optimal search-ability Quality Over Quantity: Formulate a strategy for what to include in content, when to generate new content, and the most effective places to put it Spur Interest and Encourage Action with Links: How to write keyword-rich headlines and gripping calls-to-action while maintaining intuitive navigation To Use or Not to Use: Walking the fine line of Black Hat SEO tactics Emily Chow is the principal of Chow Communications, a Vancouver-based web design, copywriting, search engine optimization, and social media agency. When she’s not running marketing campaigns for LivingSocial, Amazon, The Food Network's Eat St., or 7-Eleven, you can find her at the climbing gym or on Twitter at @emilyschow, Facebook, and on LinkedIn.

Internet Masterminds Group

Come to learn or come to educate, we meet every Monday night to discuss Internet marketing strategies.

- 1633 West 2nd, Vancouver, B.C.

- Alta Moda Hair (side entrance)- Between Fir St & Pine St near Granville Island

- 7-9pm every Monday (except Holidays)

Parking: [Important]

- Free parking on Granville Island after 7pm (please read parking restrictions)

- Free parking on 1800 Pine Street

- Free parking on 1600 & 1700 block of W 1st Ave

- And there is paid street parking out front

Make sure you park legally, the city monitors parking in Vancouver until 10pm.

Meetups: $5

Donations are reinvested back to group.

IMG On LinkedIn

Join now: www.linkedin.com/groups?gid=[masked]

IMG On Facebook

Join now: www.facebook.com/internetmasterminds

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