Writing a PR plan for your business is nothing more than preparing a document identifying what you want to achieve and how you're going to get there. Unfortunately, many business owners and entrepreneurs skip this essential activity and jump right into the tactics. Having a strategic blueprint that documents your desired objectives, the activities you will focus on and how you will measure success prevents haphazard, ineffective communications and helps to keep you and your business on-track. In 90 minutes you will learn the elements of a PR plan and how to build one for your business.

In this session you will learn:

1) The Definition of PR

2) The Value of PR Planning  

3) The Elements of a PR Plan

4) How to Build Your Own PR Plan 

5) Resources on PR Planning 

Monica Morong has worked in public relations and marketing with companies including the Bank of Montreal, Nintendo, Vonage, BBDO Advertising, The Government of Ontario and a number of small businesses in BC. She is a PR and branding expert and most recently helped to rebrand media personality and tech entrepreneur, David Chalk. Monica has a sound knowledge of integrated communications and recognizes the importance of unifying a brand's key messages across all communication platforms. 

Internet Masterminds

Come to learn or come to educate, we meet every Monday night to discuss Internet marketing strategies. 

1633 West 2nd, Vancouver, B.C.

Alta Moda Hair (side entrance)

Free parking around back

Meetups: $5 (  donations are reinvested into the group)

Objective: Add VALUE and Take ACTION!

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