About
Your websites and landing pages need more than just tweaking and tuning to stay ahead. If you’re not dramatically improving your conversion rates and revenue, you’re falling behind. You need Strategic Marketing Optimization.
In this session, you’ll learn how to execute a conversion strategy that drives more profit. You'll see where to focus, what to improve today, and how to create a conversion optimization program that delivers fast results and marketing insights. Learn the proven conversion frameworks that work for companies such as Magento, SAP, Iron Mountain, BuildDirect.com and Electronic Arts.
This session includes real case studies from leading companies with surprising results!
• Find out why some conversion programs fail and how to avoid their mistakes
• Surprising case study test results
• How you’ll never have to redesign your website again
• How to create powerful value proposition tests
Chris Goward was one of the first people to look at websites and say: "We should test that!" From that revelation he founded WiderFunnel—the company that pioneered conversion rate optimization methods for companies such as Google, Electronic Arts, SAP, Magento and BuildDirect.com. He is the brains behind the LIFT™ and Kaizen™ methods and speaks at conferences and seminars around the world to evangelize how marketers should optimize their marketing to maximize their leads, sales and profit. Chris is author of the conversion optimization book, "You Should Test That!" published by Wiley Sybex.
About Conversion Rate Optimization
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From the Expert: How to Maximize Your Website Conversion Rate, with Chris Goward
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