I read a stat somewhere that more information was created last year then any year prior in HISTORY. This is why it is so important to engage your audience and communicate to their emotional hot buttons. Nobody wants a business that competes on price (at least I hope not), we all want a business that customers are willing to pay a premium for because it's exactly what they need. I heard a quote earlier this week that said  “People don’t buy because they understand your business, they buy because they feel understood”.

With that, I have asked Cristi Cooke to speak for our group on what I believe is one of the most important parts of your social marketing - communication + relationships. 

Here is a short bio about Cristi and what you’re going to get out of this session:

Cristi’s career began twenty years ago in market research, when she developed Telus Mobility's first client segmentation model to help make it one of the fastest-growth wireless companies in Canada.  Cristi’s also studied consumer behaviour and designed strategic marketing plans for some of the largest companies in Brazil.  For the past 7 years, Cristi has focused on helping professional advisors apply advanced business strategies to their practices.

In this session you will learn a 4-step process that is unlike any traditional marketing approach, in uncovering how to integrate your personal passions – who you truly are - into differentiators that benefit your ideal clients.  You will learn the questions to ask yourself and your clients, and exactly how to distill the answers into your unique offer to the market. Cristi uses a combination of case studies and audience participation, to learn how to practically apply this process to your online communication. 

Spend less time thinking about how to differentiate yourself, and more time executing on it  

 Know exactly how to answer the question “What do you do?” without sounding like other people in your industry  

 Learn how to translate the essence of "who" you are into unique & specific benefits for your ideal client  

 Know how to laser-focus your marketing messages, to attract ideal clients  

Internet Masterminds

1633 West 2nd, Vancouver, B.C.

Alta Moda Hair (side entrance)

Free parking around back

Franco #[masked]

Matt #[masked]

Bernie #[masked]

Come to learn or come to educate, we meet every Monday night to discuss Internet marketing strategies. 

Meetups: $5, d onations are reinvested into the group

Objective: Add VALUE and Take ACTION!

Join the discussion www.facebook.com/internetmasterminds