About
In this presentation you're going to see how two people went from broke and homeless entrepreneurs, to earning six figures per month online using Ethical Marketing and practicing Conscious Capitalism, building a thriving organic community on Facebook.
Sheleana & Caleb lost it all at the end of 2011 when they took a risk to pursue their passion while traveling in Maui, and ended up running out of money with no solid backup plan. They decided to walk away from the traditional internet marketing and consulting space and take on their passion project - building a safe haven to educate people about the healing powers of food, healthy mindset and lifestyle optimization.
Through YoungandRaw.com, they successfully created a community of now over 290,000 fans, tens of thousands of buyers and over 160,000 unique visitors to their website per month. Launching a cleanse program called the 21 Day Raw Food Reset Cleanse on January 14 of 2013 rocketed the business to six figures monthly overnight.
Whether you're a successful business owner, just starting out, or getting ready to bootstrap a project with no investment capital, they'll show you how to grow a thriving community on Facebook, turn fans into buyers, and build a lean business without all the bells and whistles.
In this talk, you'll learn:
• How they went from homeless and hungry, living off $18 for two weeks to running a thriving business generating six figures monthly online.
• Ethical Marketing practices and the philosophies that they use to guide everything they do inside of their business and marketing.
• The key to growing a successful and engaged Facebook community that trusts you enough to buy. Special insights for those in the health, wellness and personal growth realm!
• Their custom social media system for generating 12-15,000 unique visitors to your website daily.
• How they utilize the valuable knowledge they glean from their unpaid marketing efforts to optimize paid Facebook Advertising, resulting in high quality crazy cheap traffic that converts insanely well.
Sheleana Jennings started her first entrepreneurial journey at the age of 19 and has been utilizing the powers of Facebook to "boot strap" start ups ever since. From real estate, rental agencies, online retail clothing stores to raising capital, she's found creative ways to leverage the communities she builds on Facebook to convert to sale. Coupled by multiple failures and a lot of lessons, she's honed down her talent using Facebook as a business platform and now runs YoungandRaw.com with her husband Caleb, generating upwards of 6 figures monthly and over 160,000 visitors to the website per month from Facebook efforts.
As the Co-Visionary and CEO of YoungnadRaw.com, her current mission is to educate and inspire millions to re-connect with their inner guidance and find balance through nutrition and lifestyle.
YoungandRaw.com now reaches hundreds of thousands of people every month, from 88 countries around the world.
Caleb Jennings is an Entrepreneur and the Co-Founder & Co-Visionary of Young and Raw, a company committed to enriching people's health and wellbeing by creating and curating empowered education on natural, sustainable, whole food living and self-development.
He is a "Holistic Biohacker" with an insatiable curiosity and deep passion for neuroscience, psychology, human behavior, and everything related to optimizing human health, happiness, and performance.
Coming from the world of crafting and running multimillion dollar online product launch campaigns and being mentored by many of the world's greatest marketing legends, Caleb saw the opportunity to use this knowledge and the immense power of marketing to do good in the world.
If soda, tobacco, and junk fast food companies can influence the masses to slowly poison themselves to death using the power of marketing, then why not use the power of marketing to educate and empower people to take back control of their health?
Caleb's answer to that question can be found woven into the businesses and projects he is involved with growing and scaling to success and beyond.
Reading, consciousness exploration, staying active, world travel, deepening connections with friends, intelligent conversations, thinking of and implementing new and awesome ways to make a Positive Measurable Impact in other people's lives, and enjoying the endless wonders of nature's beauty and the outdoors are just a few of his favorite investments of his time, energy, and resources.

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