Are you interested in getting TV, radio, newspaper, magazine or online coverage for your business?

Getting into and staying in the media is really much easier than you think, but you need to know the proper way to connect with media decision-makers and how to create a message that will grab their attention.

This practical 6-hour workshop addresses exactly that.

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REGISTER HERE:

http://www.eventbrite.ca/e/media-mastery-full-day-workshop-tickets-15265061209

Use the promo code "friendly" to save $30!

Limited to only 10 students per workshop!
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Part I:

 Discover what editors, producers and online publishers look for in story ideas.
•  Understand how to use trends to further your media success.
•  Learn different strategies to write succinct, attention-getting story pitches
•  See why some emails get answered and others don't.

Part II:

•  Special section listings: Where to find them and how to use them.
•  Website media page: A simple tool to make it easier for media to engage with you, such as having a media page on your website;

Part III:

• WRITE WRITE WRITE

While in class, create your email pitch or press release, which I will review either in class or afterwards as time permits. This can be either a pitch for a feature story, request to write an expert advice column or announce an event.

With 25 years' experience in radio, television, newspaper, magazine and online news production, I know exactly what makes a great pitch, and I know the insider tips and tricks on how to connect with media decision-makers so you'll learn things in this workshop that no one else is teaching anywhere in the Lower Mainland.

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REGISTER HERE:

http://www.eventbrite.ca/e/media-mastery-full-day-workshop-tickets-15265061209

Use the promo code "friendly" to save $30!
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"I have attended a couple of Baila's webinars, as well as seen her speak at the GetSetGo! Summit, and I can tell you that Baila knows her stuff. After using just a few of her techniques I have been very successful at pitching to the media including acceptance into Business in Vancouver's "Ask the Experts" section. I have since signed up for her full workshop and can't wait to see the results I will gain from taking my media pitches to a whole new level."

Andrew Seipp - Telclarity Telecom Consultants

"I can't believe the results I achieved after working with Baila. I had a one-time, one-hour session with Baila for advice on how to get my organization in the media. Following her advice, I prepared a pitch and only sent it to five media contacts. The result? My pitch got picked up by BC Business the next week and my organization will be featured in the magazine in the summer. If you want guaranteed results, I highly recommend you book a session with Baila."

Aisha Tejani - Social Media Strategist

"I've been writing press releases for decades in the traditional format of a news story or feature. Then after Baila's workshop I tried her innovative method and was astounded at the results. Our groundbreaking ceremony for Vancouver Cohousing was covered in five publications, two TV newscasts and there are TV and radio documentaries to come."

Lorne MallinCommunications, Vancouver Cohousing

"The morning after your workshop I pitched some journalists in response to a breaking news story in our sector. I used your advice on email structure and format. Two journalists replied by the next morning we made the front-page of a website used by our target buyers."

Matthew ReevesNudata Security nudatasecurity.com

"I highly recommend that everyone in business who wants to grow their business attend Baila Lazarus's "How to Get your Business into the Media" workshop. Baila makes what some think is a very stressful process a simple task when done right. She outlined, in a very easy to understand format, who to approach, what to say and how to say it. I am inspired because I am no longer fearful on how to approach the media. Thank you Baila. Love your professional, yet informal style. The workshop was fun!"

Pauline O'Malleypaulineomalley.com