LIVE STREAMED FROM SILICON VALLEY. 

**PLEASE  RSVP HERE**

THOSE WHO RSVP THROUGH THE LINK ABOVE WILL RECEIVE THE VIEWING LINK VIA EMAIL (3 hours before the event). This link will be available after the event if you aren't able to view it in real time. 

This workshop is open to startup founders, startup executives, entrepreneurs, innovators, designers and developers.

CURRICULUM

Investors, whether they are angels or venture capitalists, always look for these primary elements when considering an investment:

• the team

• the TAM (total addressable market); and

• does the company have a sustainable competitive advantage?

Developing a sustainable competitive advantage, by creating a patent portfolio and strategy from the very early stages of a startup, is a critical element (to sustainability and with respect to funding). Trademarks are also a critical element of your IP portfolio and crucial to connecting with your market. Creating an effective branding strategy and properly protecting that brand can make or break a successful startup. 

This workshop will focus on vital issues that startups face during the IP planning and branding process, from choosing the right forms to protect your  IP, to acquiring and enforcing your rights.  We will discuss specific steps that startups can take to ensure success in this global landscape. And contrary to popular belief, doing so can be done cost effectively, and on a shoestring budget prior to funding!

**PLEASE RSVP HERE**

Topics discussed include:

•  the different forms of Intellectual Property (patents, copyrights, trade secrets etc.) 

• which type of IP is best suited to startups with software and other products 

• how you should present the IP portfolio/plan in your pitch deck 

• how to actually implement the plan in a cost effective manner

• factors to consider when choosing a new trademark 

• crucial steps in clearing a new brand 

• understanding the registration process, from filing through renewal

• going global - key points on using/registering your marks in international markets 

• watching your back - forming an effective strategy to protect your brand from unauthorized use

• guidelines for using/protecting trademarks on the internet and social media

• techniques for effectively pursuing the best patent protection for your technology 

• key factors for determining when to file for patent protection

• how to determine what aspects you should be protecting with your IP portfolio 

SPEAKERS

Mike Jones and Marina Lewis are members of Procopio's Intellectual Property Practice Group.

Mike Jones

Mike advises clients on strategic patent portfolio development and implementation to protect their technology and achieve their business objectives. Mike's practice focuses on emerging growth and technology, intellectual property counseling, medical technology, patent prosecution and counseling. He has extensive experience working with telecommunications companies, hardware and software developers, wireless health, health information technology, medical devices, and Internet companies.

Marina Lewis

Marina counsels clients on a wide range of trademark, copyright, and domain name issues, including worldwide clearance, prosecution, and portfolio management. She also advises on effective brand protection on internet, social media, and e-commerce platforms, and works with clients to develop policies for implementing consistent online brand monitoring and enforcement strategies. Marina is a staunch advocate for the rights of brand owners and the consuming public alike, and she currently serves on the IP Constituency to ICANN where she participates in policy creation directed to protect the rights and safety of IP owners and internet users within the digital space.

PREMIER SPONSORS

Procopio - Ranked among the 2014 and 2015 Best Law Firms by U.S. News & World Report 

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<a href="http://www.wintertaling.nl/en/">Wintertaling –  An independent law firm in Amsterdam specializing in corporate, M&A, real estate and private client.

**PLEASE RSVP HERE**